Consumers are demanding transparency, pushing brands to showcase sustainability efforts and ethical practices through social media storytelling.
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From TikTok dances to Instagram trends, viral challenges are shaping pop culture and providing brands with unique marketing opportunities.
Stories and disappearing posts are becoming the preferred format, as users engage more with temporary, real-time content over static posts.
Brands leveraging user-generated content build stronger trust and engagement, making customers feel more involved in the marketing process.
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